FULL IMPACT MARKETING

Marketing Your Property For All It's Worth

Every time Marylee  Ayers and her team go to work marketing an equestrian property, they create a specific targeted marketing campaign to make sure that property stays in front of buyers. Some of our standard Marketing System Features include :

Magazine Advertising - A large number of home and land magazines are distributed throughout the Pittsburgh metro area to the Buffalo Niagara New York Region.  We've studied them to find out which are most effective for our sellers. We will place your property in every applicable print media venue that is available to our target audience.

Website - www.wesellhorsefarms.com- is our strongest marketing aid. With over 100,000 hits each month we are drawing traffic from not only Pennsylvania and New York,  but the United States and even from around the world.

Full Color Brochures – Our full-time marketing department and graphic artist creates a full color brochure on every property we list for sale. These are left at the property for prospective buyers and mailed to our Buyer Network. They are also sent to our complete equestrian mailing list that consists of horse trainers, horse farm owners, tack shops,  veterinarians ,equestrian businesses and equestrian clubs.

Computerized MatchMaker System - Our team compiles lists of hundreds of buyers who call into our office from our 800 number, free information give-a-ways, color brochures and advertising. We categorize these buyers by what they are looking for and run a computer match to match your home  or farm against those buyers looking for something similar.

The Internet - We place our properties for sale on the Internet in are linked to more than 2300 locations. We promise to market ourselves so people find the website, www.wesellhorsefarms.com. At present, there are more than 30+ websites in which we can post ads for a horse farm or equestrian facility for sale.

With the success of being an equine specialist, Marylee has added a network of qualified equine agents to help cover the demand of her services in more than twelve counties.

Referral Partners - Often one of the best sources of buyers are referrals from top agents. Marylee has set up and continues to add to her list of other agents and birddogs who gather the names of potential buyers.

Agent Email Blasts - In addition to marketing your property to buyers, we also need to market your property to other agents who may be working with potential buyers for a property like yours. We create a brochure designed to jump out at an agent. This brochure is sent via email to top agents throughout our area. Hopefully they'll be working with a buyer that is a match for your property. Your property can get lost in the multiple listing service among thousands of listings  for sale - we list the home in the MLS, but then go after the top agents directly.

Fine Homes & Estates Program - For our clients with unique properties we may advertise in national magazines such as "House & Home" “DuPont Registry “,and the Wall Street Journal and all digital sites.

Target Marketing - Where are the most likely places for buyers of a property like yours going to come from? Possibly people who grew up in the area or township? Are there certain groups that would have interest in your property? We search out the answers to get your home in front of the most likely buying groups!

Staging Your Property To Sell - Never underestimate the power of staging your property! It can cost only $15 for a gallon of paint, but when used correctly, it can be worth a lot more in sale price and a much shorter time on the market!

Pattern Interrupt Marketing - Looking at marketing a little differently can often produce phenomenal results. Sometimes utilizing a different looking sign, multiple signs, an unusual ad, or a “no money down” program can stop a buyer in their tracks long enough for your home or farm to stand out from the crowd. We'll be happy to explain how certain signs and news-like ads can create a mental pattern that interrupts and helps your property sell!

Everything Else! We have created dozens of specialized marketing programs to assist us in selling properties in every price range and every area of Western Pennsylvania and Western New York. Call us for a specialized approach to marketing!