FULL IMPACT MARKETING

Marketing Your Property For All It's Worth

Every time Marylee  Ayers and her team go to work marketing an equestrian property, they create a specific targeted marketing campaign to make sure that property stays in front of buyers. Some of our standard Marketing System Features include :

Website - www.wesellhorsefarms.com- is our strongest marketing aid. With over 100,000 hits each month we are drawing traffic from not only Pennsylvania and New York,  but the United States and even from around the world.

The Internet - We place our properties for sale on the Internet linked to more than 2300 locations. We promise to market ourselves so people find the website, www.wesellhorsefarms.com. At present, there are more than 30+ websites in which we can post ads for a horse farm or equestrian facility for sale.

With the success of being an equine specialist, Marylee has added a network of qualified equine agents to help cover the demand of her services in more than twelve counties.

Referral Partners - Often one of the best sources of buyers are referrals from top agents. Marylee has set up and continues to add to her list of other agents who gather the names of potential buyers.

Agent Email Blasts - In addition to marketing your property to buyers, we also need to market your property to other agents who may be working with potential buyers for a property like yours. We create a brochure designed to jump out at an agent. This brochure is sent via email to top agents throughout our area. Hopefully they'll be working with a buyer that is a match for your property. Your property can get lost in the multiple listing service among thousands of listings  for sale - we list the home in the MLS, but then go after the top agents directly.

Target Marketing - Where are the most likely places for buyers of a property like yours going to come from? Possibly people who grew up in the area or township? Are there certain groups that would have interest in your property? We search out the answers to get your home or farm in front of the most likely buying groups!

Staging Your Property To Sell - Never underestimate the power of staging your property! It can cost only $15 for a gallon of paint, but when used correctly, it can be worth a lot more in sale price and a much shorter time on the market!

Pattern Interrupt Marketing - Looking at marketing a little differently can often produce phenomenal results. Sometimes utilizing a different looking sign, multiple signs, an unusual ad, or a “no money down” program can stop a buyer in their tracks long enough for your home or farm to stand out from the crowd. We'll be happy to explain how certain signs and news-like ads can create a mental pattern that interrupts and helps your property sell!

Everything Else! We have created dozens of specialized marketing programs to assist us in selling properties in every price range and every area of Western Pennsylvania and Western New York. Call us for a specialized approach to marketing!